Training for Longevity
What are you training for? It’s not often that I hear a question that stops me in my tracks, one that makes me pause and search for an answer, but this was one of them. ...
5 Steps for Marketing with Intention
I’m reading Digital Minimalism and I’m struck by the similarity between the book’s philosophy for helping people develop mindful practices for their digital technology use, and my belief for how companies can apply these same ...
Making The Shift To A Holistic Customer Experience
As a member of the Marketing Executive Roundtable group, I led the May 2019 session on the topic of Customer Experience (CX). The group consisted of senior level marketing professionals who represented a wide array ...
True North Manifesto
“True North is your orienting point – your fixed point in a spinning world – that helps you stay on track as a leader. It is derived from your most deeply held beliefs, values, and ...