Well-being Strategist and Communications Consultant
My specialty is leveraging 20 years of well-being, marketing, and communications experience to help individuals, nonprofits, and businesses strategically align their mission, values, and growth objectives.
Corporate Work Examples
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As the company’s first VP of Marketing, I was responsible for managing a team, designer and copywriter, and together we completed a brand refresh, operationalized marketing, and executed demand generation campaigns which contributed to millions of dollars in sales opportunities.
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As Director of Communications I was responsible for producing videos which demonstrated how a connected customer experience strategy was helping Microsoft customers achieve their goals. I worked with account teams, customers, and a production crew on a series of six videos; this example features Nestlé’s experience with Microsoft’s new customer-centric strategy.
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As VP of Marketing I transformed marketing from a cost-center to a revenue-driver for the first time in the company’s 25-year history.
My team consisted of a designer, copywriter, and marketing manager and together we launched a new purpose-driven brand strategy and demand generation campaign to unite the freelance nation.
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I held the position of interim CMO to lead a nationwide product launch with Coinstar that enabled the largest bitcoin kiosk network in the U.S.