Marketing & Communication freelance services for experience-led organizations.
Specializing in engaging with the people who matter most, across modalities and mediums, through marketing and communication strategies aligned with an organization’s mission, values and goals.
Strategic Planning | Content Strategy | Demand Generation | Change Management | Operations
Work Examples

As the company’s first VP of Marketing, I was responsible for managing a team, designer and copywriter, and together we completed a brand refresh, operationalized marketing, and executed demand generation campaigns which contributed to millions of dollars in sales opportunities.

As Director of Communications I was responsible for producing videos which demonstrated how a connected customer experience strategy was helping Microsoft customers achieve their goals. I worked with account teams, customers, and a production crew on a series of six videos; this example features Nestlé’s experience with Microsoft’s new customer-centric strategy.

As VP of Marketing I transformed marketing from a cost-center to a revenue-driver for the first time in the company’s 25-year history.
My team consisted of a designer, copywriter, and marketing manager and together we launched a new purpose-driven brand strategy and demand generation campaign to unite the freelance nation.

I held the position of interim CMO to lead a nationwide product launch with Coinstar that enabled the largest bitcoin kiosk network in the U.S.